Creativity is the greatest gift of human intelligence. The more complex the world becomes, the more creative we need to be to meet its challenges. Yet many people wonder if they have any creative abilities at all. This Module is about why creativity matters so much. 

On almost every front, the pace of change has become ever more frantic. Consider the rate of change in technology. Twenty years ago, the Internet was still a novelty for most people. There were no smart phones, iPods; no Facebook, Twitter, YouTube or most of the social media sites that are now transforming culture and economics around the world.  

Many other things have happened too – from the global impact of the events of 9/11 to the compounding effect of the Covid 19 pandemic: in politics, the economy, in culture and in the environment. The sheer unpredictability of human affairs calls for cultivating our powers of creativity: in business, in education and in everyday life.