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CBP Training Courses

Tourism and Hospitality

The CBP™ Tourism and Hospitality Certification provides working knowledge of the essential concepts and skills required for developing, operating and sustaining a tourism industry. This course looks at the philosophies involved in tourism marketing, managing customer relationships and maximizing the human capital of your organization.

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Why choose this course?

The CBP™ Tourism and Hospitality Certification covers a wide range of topics in the tourism industry such as the business of tourism, developing and supplying tourism demand, types of tourism, tourism management, marketing, hospitality, customer service and communication skills in tourism. It also covers emerging issues in tourism like tourist safety and security.

This course prepares candidates to sit the Certified Business Professional exam – I10-810

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This course is ideal for:

The course is recommended for anyone who works or travels in any sector of the tourism and hospitality industry.

Students will receive an official course manual for post-class reference and review.

Prerequisites

This course requires that students meet the following prerequisites:

  • The candidate must have a commitment to the pursuit of excellence.
  • The candidate must have completed or be in the process of completing a high school or secondary school diploma or similar educational standards.

What You Will Accomplish

The CBP Tourism and Hospitality student guide covers the following tourism topics:

  • Introduction to Tourism
  • The Business of Tourism
  • Demand for Tourism
  • Types of Tourism
  • Tourism Management
  • Hospitality and Tourism
  • Customer Service in Tourism
  • Communication Skills in Tourism
  • Calming Upset Tourists
  • WTO Global Code of Ethics
  • Tourism Security, Safety, and Public Health
  • Tourism Glossary

Course Content

Module 1: Introduction to Tourism

  • What is Tourism?
  • The Tourism System
  • Resources
  • Attraction
  • Destination
  • Demand
  • Travel

Module 2: Business of Tourism

  • Tourism Resources
  • Industries affected by Tourism
  • Marketing and Advertising
  • Transportation
  • Hotel / Accommodations
  • Restaurant
  • Retail
  • Real Estate
  • Medical & Emergency Services
  • Police Services and the Law
  • Waste Management
  • Transportation

Module 3: Demand for Tourism

  • Demand for Tourism
  • Population Travel Propensity
  • Determinants of Travel Propensity
  • Tourist Demand Classification
  • Financial Aspects of Tourism Demand
  • Tourist Motivation
  • Factors Preventing Persons from Tourist Activities
  • Ways of Measuring Tourism Demand

Module 4: Types of Tourism

  • Types of Tourism Theme Parks
  • Cultural and Entertainment
  • Historical
  • Mountain Regions
  • Islands
  • Hotels / Resorts
  • Eco-tourism
  • Events and Conferences

Module 5: Tourism Management

  • Financial Management
  • Human Resource Management
  • Marketing Management
  • Operations Management
  • Risk Management

Module 6: Hospitality and Tourism

  • Hospitality – the key sustaining ingredient
  • What Makes Good Hospitality
  • Benefits of Hospitality in Tourism
  • Ways of Expressing Hospitality
  • Where is Hospitality needed in Tourism?
  • Transportation Hospitality
  • Airline Hospitality
  • Cruise Ship Hospitality
  • Car Rental Hospitality
  • Accommodation Hospitality
  • Restaurant Hospitality

Module 7: Customer Service in Tourism

  • What Is Customer Service?
  • Developing a Customer-Centric Mindset
  • Who Are Your Customers?
  • External Customers
  • When & Where Customer Service Takes Place
  • The Need for Customer Service
  • What Does Customer Service Mean To You?
  • Developing a Customer Friendly Attitude
  • Excitement is Contagious

Module 8: Communication Skills in Tourism

  • Developing Effective Communication Skills
  • Non-Verbal Communication Skills
  • Body Language
  • Key Body Language Aspects
  • Eye Contact
  • Facial Expressions
  • Body Posture
  • Verbal Communication Skills
  • The Choice of Words
  • Cross-Cultural Challenges
  • Responsibility of the Cross-Cultural Communicator
  • Presenting a Professional Image

Module 9: Calming Upset Tourists

  • What Makes Tourists Upset?
  • Avoiding Upsets
  • What Can You Do to Avoid Upsets?
  • 5 Key Steps to Calming Upset Tourists
    • Step 1: Listen and let the tourist express themselves
    • Step 2: Respond POSITIVELY, not negatively
    • Step 3: Empathize with the tourist
    • Step 4: Determine a tourist-acceptable solution to the problem
    • Step 5: Don’t forget to follow-up – Very important!
  • Calming Yourself
  • What to Do When You Are Upset

Module 10: World Tourism Organization (WTO) Global Code of Ethics

  • Tourism’s contribution to mutual understanding and respect between peoples and societies
  • Tourism as a vehicle for individual and collective fulfillment
  • Tourism, a factor of sustainable development
  • Tourism, a user of the cultural heritage of mankind and a contributor to its enhancement
  • Tourism, a beneficial activity for host countries and communities
  • Obligations of stakeholders in tourism development
  • Right to tourism
  • Liberty of tourist movements
  • Rights of the workers and entrepreneurs in the tourism Industry
  • Implementation of the principles of the Global Code of Ethics for Tourism

Module 11: Tourist Security, Safety, and Public Health

  • Travel Preparation
  • At the Airport
  • Travel between Airport and Hotel
  • At the Accommodation/Hotel
  • Terrorism and Tourists
  • Steps to a Successful Personal Security Program
  • International Travel Security
  • Promoting Public Health

Module 12: Tourism Glossary

Hardware Requirements

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