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Web and Social Media Designer Package

Combine your web design skills with social media integration. With over 1 billion users on Facebook and 645 million on Twitter, isn’t it time you learned how to create and implement an effective social media strategy? ... Show More
Course Prerequisites:
Computer Literacy
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Instructor-Led Training (ILT)

Attend training in a classroom environment at a campus near you. Instructor-led training is still the number one delivery method of choice because it allows you to interact and discuss the training material, either individually or in a group setting, and you gain access to expert knowledge from certified instructors. This form of guided learning is impactful and produces positive learning outcomes. Day, evening and Saturday classes are offered.

Duration
28 Evenings and Saturdays (3 months)

Additional Terms of this Package

  • * Two evenings per week and two Saturdays per month
  • Excludes International Exams
  • The course must be completed within 6 months of accepting this quote

Course Content

Social Media Basic (4 Evenings and Saturdays)

Introduction to the world of social media. – A general understanding of the technology (opportunities/challenges/risks/strategies/etc).
Understand the basics of social media by getting hands on with the most popular platforms: Facebook, Twitter, Linkedin, Google+ and blogs.
Creating a ‘healthy’ profile and maintaining it. (LinkedIn, Twitter and Facebook)
Address a range of business challenges using social media (Dealing with enquiries, handling of complaints, Etiquette)
Risks relating to social Media (personal and professional)
Your reputation online!
Building a strategy for the company and what your role is in it.
Understanding the Value of Social Media in Business
Social Media Usage by some Organisations (case studies)
Best Practices using social media
The social media policy

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Adobe Dreamweaver CC (8 Evenings and Saturdays)

Setting Up a New Site
Adding Text and Images
Styling Your Pages with CSS
Creating Page Layouts with CSS
Advanced Page Layout
CSS3 Transitions and Styles
Using Web Fonts
Working with Tables
Fine-Tuning Your Workflow
Adding Video, Audio and Interactivity
Maximizing Site Design
Working with Code-editing Features
Building HTML5 Web Forms
Adding Interactivity with the jQuery UI Library
Responsive Design and Layout for Mobile Devices
Managing your Website: Reports, Optimization, and Maintenance
Dreamweaver CC New Features

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Adobe Photoshop CC (8 Evenings and Saturdays)

Navigating Photoshop CC: Workspace, Tools, and Panels
Introduction to Photoshop CC
Organizing and Managing Your Files with Adobe Bridge
Making Selective Changes in Photoshop CC
Painting and Retouching
Color Correcting an Image
Using Content-Aware Tools in Photoshop
Introduction to Photoshop Layers
Removing Backgrounds to Create Layered Compositions
Using Layer Styles and Adjustment Layers
Working with the Pen Tool
Using Smart Objects in Photoshop
Creating Images for Web, Video, and Interactive
Use New Features in Photoshop CC

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WordPress for Beginners (8 Evenings and Saturdays)

How Websites Work

  • All About Domain Names and DNS
  • Choosing a Good Domain Name
  • Choosing a Web Host

What WordPress Is and How It Works

  • What Is WordPress?
  • How WordPress Works
  • WordPress.org Versus WordPress.com
  • Which WordPress Is Right for You?

Installing WordPress

  • Using One-Click or Easy Installs
  • Installing WordPress Manually
  • Quick Look at the WordPress Dashboard
  • WordPress Directory Structure
  • A Note About Users

Installing WordPress Plugins

  • Choosing WordPress Plugins
  • Installing WordPress Plugins
  • Plugin Tips
  • Recommended Starter Plugins
  • Commercial Plugins

Installing WordPress Themes

  • Choosing the Right WordPress Theme for Your Website
  • Installing Themes on Your Blog
  • Recommended Starter Themes
  • Commercial/Premium Themes
  • Advanced Tip: How Do I Find What Theme a Website Is Using?

Setting Up Your WordPress Site Right the First Time

  • Basic WordPress Settings
  • Akismet
  • Setting the Right User Roles

Setting Up Your WordPress Site the Right Way: SEO, Social Media, and More

  • Doing WordPress SEO the Right Way
  • Using Social Media Sharing Tools
  • Finding Out How Many People Visit Your Site
  • Helping WordPress and Your Site Run Faster
  • Backups and Security

All About Jetpack Settings

  • WordPress.com Stats
  • Publicize and Sharing
  • Subscriptions
  • Likes
  • Spelling and Grammar
  • Contact Form
  • WP.me Shortlinks
  • Shortcodes
  • Custom CSS
  • Extra Sidebar Widgets
  • Photon

How WordPress Themes Work

  • WordPress Themes Explained
  • Working with WordPress Themes
  • Theme Settings
  • Default WordPress Themes Explained

Tweaking, Tuning, and Customizing Your WordPress Site

  • Using Custom Headers
  • Using Custom Backgrounds
  • Using WordPress Menus
  • Using WordPress Widgets

Using WordPress: Content

  • Posts, Pages, Custom Post Types, and Post Formats Explained
  • The Post and Page Editor Explained
  • Writing and Posting Content
  • More About Posts
  • Taking Advantage of Pages
  • Using Revisions
  • Managing Posts and Pages
  • Importing and Exporting Content
  • Managing Comments

Using WordPress: Images, Videos, and Other Media

  • Managing Media
  • Working with Images
  • Video and Audio Files
  • Other Files

WordPress and Mobile Users

  • Making Your WordPress Site Mobile Ready
  • Writing, Posting, and Managing Your Site from a Mobile Device

All About WordPress.com

  • Creating a WordPress.com Account
  • Creating More Sites on WordPress.com
  • What’s the Same
  • What’s Different
  • Key Built-in Features
  • Users and Making a Private Site
  • Managing Blogs
  • Premium Add-ons

Maintaining WordPress Sites

  • Updating WordPress
  • Updating Plugins
  • Updating Themes
  • Managing Your WordPress Database
  • Backing Up Your Site
  • What About the Rest of the WordPress Files?

Customizations Without (Much) Coding

  • Easy WordPress Theme Customizations Without Much Coding
  • Widget Locations
  • Editing Your Theme’s Style with CSS
  • Using Google Fonts
  • Icon Menus with Font Awesome
  • Custom Post Types

Advanced WordPress Settings and Uses

  • Using WordPress as a Website
  • Making a Private WordPress Site
  • WordPress for Communication and Collaboration with P2
  • Setting Up Forums in WordPress
  • Running WordPress on Your Computer
  • Moving a WordPress Site

Troubleshooting Common WordPress Problems

  • Fixing Problem Plugins
  • Untangling WordPress Theme Issues
  • Fixing a Damaged Database
  • When WordPress Doesn’t Work
  • Help! I’ve Been Hacked!

Domains and Hosts: Getting the Foundation in Place

  • Understanding DNS Basics
  • Choosing a Good Domain Name
  • Registering Your Domain
  • All About Webhosts and Hosting Websites

Installing WordPress on Your Own Server

  • Installation Requirements for WordPress
  • Downloading WordPress to Install Yourself
  • Installing WordPress on Your Webhost Yourself
  • Setting Your Directory Permissions

Getting Around WordPress

  • Becoming Familiar with the Dashboard
  • Posts, Pages, Tags, Media, and More: Content Administration
  • Tapping into the Core Settings for Your Blog
  • Other Settings

Configuring WordPress to Work Its Best

  • Choosing the Right Settings for Your Blog
  • Moderating Comments and Comment Spam
  • Managing Additional Authors on Your Blog
  • Caching and Other Tune-Ups
  • WordPress.com Notes

How WordPress.com Is Different Than WordPress.org

  • WordPress.com and WordPress.org: Complementary Differences
  • Creating Your Account
  • Setting Up Different Blogs
  • Becoming Familiar with the WordPress.com Dashboard
  • Getting Your Settings Right for WordPress.com
  • Picking the Right Theme for Your Blog
  • Configuring Sidebar Widgets on Your Blog
  • When to Add WordPress.com Upgrades to Your Blog
  • The Final Word

Finding and Using Plugins

  • Finding Plugins
  • Installing Plugins Quickly and Easily
  • Upgrading Plugins
  • Recommended Plugins

All About Themes

  • Understanding the Structure of WordPress Themes
  • Finding Themes and Choosing the Right One for Your Blog
  • Installing Themes on Your Blog
  • Configuring Extra Features on Themes
  • All About Configuring Widgets
  • Editing a Theme to Make It Your Own
  • Using Theme Frameworks and Parent-Child Themes
  • Theme Best Practices
  • WordPress.com Notes

Organizing the Content on Your Blog

  • Understanding Posts Versus Pages
  • Organize Your Posts with Categories
  • Connect Your Posts Together with Tags
  • Custom Post Types and Custom Taxonomies
  • Adding a Blogroll of Links to Your Blog

Creating and Managing Content with WordPress

  • Hands On with the Editors
  • Hands On with the New Image Editor in Detail
  • Adding Media to Your Blog and Posts

Creating Sites with WordPress

  • WordPress as a Blog
  • WordPress as a Website
  • Converting a Website to WordPress
  • WordPress as a CMS
  • Beyond Blogs: Other Uses for WordPress
  • Creating Communities with WordPress

Tuning WordPress for Search Engines

  • The WordPress SEO Checklist: The Must Dos for Every Kind of Site
  • Using SEO Plugins and SEO-Tuned Themes
  • Mastering Google Webmaster Tools
  • Writing and Linking for SEO
  • Avoiding the Dark Side of SEO and Getting into Trouble with Google

Managing Multimedia with WordPress

  • Organizing Your Pictures, Videos, and Files in WordPress
  • Alternatives to Using WordPress for Managing Media Online
  • Using WordPress Photo Galleries

Maintaining WordPress

  • Updating and Upgrading WordPress
  • Updating Plugins and Themes
  • Database Maintenance for WordPress Users
  • WP-DBManager

Chapter 14. Understanding WordPress Security

  • Passwords Make a Difference
  • Updates and Patches to Keep WordPress Secure
  • Connecting Securely to Your Blog
  • Keeping Tabs on Who Does What: User Management Made Simple
  • Should I Use a Security Plugin?

Troubleshooting Common Problems

  • Fixing Posts and Pages When They Break
  • Widgets That Break Your Blog and How to Fix Them
  • When Your Blog Just Doesn’t Look Right: Theme Issues
  • Fixing Problems with Plugins
  • When WordPress Goes Haywire
  • Identifying and Fixing Common Database Issues
  • Finding Answers to Your WordPress Questions

Tips and Tools for WordPress

  • Using Blog Editors to Write Content Offline
  • Image Editors
  • Text Editors: Beyond Notepad and TextEdit
  • Using a CSS Editor to Change the Look of Your Blog
  • FTP Clients to Help You Move and Update Files
  • Other Geeky Tools You Might Like

Managing Multiple Blogs

  • What WordPress 3.0 Is and Isn’t
  • Enabling Network Blog Mode
  • When a Single Blog Is Right for You
  • When a Network Blog Is Right for You
  • Other Ways to Manage Multiple Blogs

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CTU Training Solutions , Updated: January 8th, 2019

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