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Social Media Basic

With over 1 billion users on Facebook and 645 million on Twitter, isn’t it time you learned how to create and implement an effective social media strategy? As more businesses join social media, having the skills to exe... Show More
Course Prerequisites:
Computer Literacy
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Instructor-Led Training (ILT)

Attend training in a classroom environment at a campus near you. Instructor-led training is still the number one delivery method of choice because it allows you to interact and discuss the training material, either individually or in a group setting, and you gain access to expert knowledge from certified instructors. This form of guided learning is impactful and produces positive learning outcomes. Day, evening and Saturday classes are offered.

Duration
1 Day

Course Content

Basic Workshop – Day 1

Outcomes:
• Introduction to the world of social media. – a general understanding of the technology (opportunities/challenges/risks/strategies/etc).
• Understand the basics of social media by getting hands on with the most popular platforms: Facebook, Twitter, Linkedin, Google+ and blogs.
• Creating a ‘healthy’ profile and maintaining it. (LinkedIn, Twitter and Facebook)
• Address a range of business challenges using social media (Dealing with enquiries, handling of complaints, Etiquette)
• Risks relating to social Media (personal and professional)
• Your reputation online!
• Building a strategy for the company and what your role is in it.
• Understanding the Value of Social Media in Business
• Social Media Usage by some Organisations (case studies)
• Best Practices using social media
• The social media policy

CTU Training Solutions , Updated: July 14th, 2017

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The course information above is subject to change without notification due to market trends in the industry, legislation and/or programme version updates. Terms and Conditions

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