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NISM Social Media Strategist (SMS)

Social media is becoming a indispensable component of both personal and business life. More jobs include social media tasks as part of the job description, and more people are choosing career tracks as social media strat... Show More
Course Prerequisites:
Students should have a basic understanding of an end-user’s experience with common social media platforms an... Show More
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Instructor-Led Training (ILT)

Attend training in a classroom environment at a campus near you. Instructor-led training is still the number one delivery method of choice because it allows you to interact and discuss the training material, either individually or in a group setting, and you gain access to expert knowledge from certified instructors. This form of guided learning is impactful and produces positive learning outcomes. Day, evening and Saturday classes are offered.

5 Days

Course Content

Lesson 1: The Value of Social Media in Business
Topic A: Social Media and the Social Media Strategist Certification Exam
Topic B: Social Media Usage by Organizations
Topic C: Benefits of a Social Media Presence
Topic D: Stages of Strategic Social Media Operations
Topic E: Social Media Personas

Lesson 2: Managing Culture to Facilitate Social Media Adoption
Topic A: Facilitate Social Media Adoption in an Organization
Topic B: Manage Barriers to Social Media Adoption

Lesson 3: Analyzing Organizations, Markets, and Competitors
Topic A: Assess Organizational Readiness
Topic B: Analyze Online Market Segments
Topic C: Analyze Targeting Strategy
Topic D: Analyze Positioning Strategy
Topic E: Analyze Competitors in Social Media

Lesson 4: Auditing Social Media
Topic A: Measure Social Media Presence
Topic B: Grade Social Media Presence
Topic C: Analyze Social Media Sentiment

Lesson 5: Selecting and Validating Social Media Goals
Topic A: Map Social Media Strategy to Organizational Strategy
Topic B: Set Social Media Goals
Topic C: Validate the Effectiveness of Social Media Goals

Lesson 6: Selecting Social Media Platforms
Topic A: Social Media Platforms
Topic B: Select Social Media Platforms

Lesson 7: Addressing Legal, Licensing, Privacy, and Defamation Risk
Topic A: Manage Online Endorsement and Testimonial Issues
Topic B: Address Copyright and Creative Commons Issues
Topic C: Address Trademark Issues
Topic D: Protect Corporate and Consumer Privacy
Topic E: Respond to Defamation Issues

Lesson 8: Creating a Social Media Policy
Topic A: Plan a Social Media Policy
Topic B: Respond Ethically to Social Media Issues Course Outline

Lesson 9: Developing a Social Media Marketing Plan
Topic A: Select Keywords
Topic B: Establish Brand Consistency
Topic C: Create Customer Profiles for Targeting

Lesson 10: Developing Social Media Content
Topic A: Select Types of Content to Create
Topic B: Select Topics and Titles for Content
Topic C: Create the Body of Your Content

Lesson 11: Marketing on the Major Social Media Platforms
Topic A: Interact with Corporate Blogs
Topic B: Interact with Facebook
Topic C: Interact with Google+
Topic D: Interact with YouTube
Topic E: Interact with LinkedIn
Topic F: Interact with Twitter

Lesson 12: Utilizing Social Media Advertising and Contests
Topic A: Select Social Media Advertising
Topic B: Plan Social Media Contest Strategy

Lesson 13: Planning and Managing Social Media Campaigns
Topic A: Establish Efficient Social Media Practices
Topic B: Create a Social Media Editorial Calendar
Topic C: Create Action Plans
Topic D: Select Campaign Management Software
Topic E: Select Social Media Management Tools

Lesson 14: Conducting Yourself as a Social Media Strategist
Topic A: Monetize Social Media Strategy Services
Topic B: Create Working Partnerships and Referral Networks

Lesson 15: Managing the Social Media Community
Topic A: Manage an Online Community
Topic B: Establish Online Personalities
Topic C: Maintain Consistency of Voice in Social Media
Topic D: Build Social Media Relationships
Topic E: Improve Customer Service Through Social Media

Lesson 16: Managing Real-Time, Online Communications
Topic A: Triage Social Media Feedback
Topic B: Manage Feedback and Criticism in Social Media
Topic C: Manage a Social Media Crisis Course Outline

Lesson 17: Measuring the Impact of Social Media Activity
Topic A: Social Media Metrics to Measure
Topic B: Measure Brand Health
Topic C: Measure Brand Awareness
Topic D: Measure Operational Improvement
Topic E: Measure Customer Experience Improvement
Topic F: Measure Innovation Through Social Media

Lesson 18: Determining Value and Reporting Social Media Activities
Topic A: Social Media Economic Value
Topic B: Track Conversions
Topic C: Track Referring Sources
Topic D: Determine Social Media ROI
Topic E: Perform End of Cycle Reporting

CTU Training Solutions , Updated: July 14th, 2017

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The course information above is subject to change without notification due to market trends in the industry, legislation and/or programme version updates. Terms and Conditions

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