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ICB: Marketing Management and Public Relations

This course forms the Intermediate Level in the ICB Business Management and the ICB Entrepreneurship Programms as well as the Foundation Level in the ICB Office Administration Programme. It looks at how the marketing... Show More
Course Prerequisites:
Grade 10 (Std 8) or equivalent No prior accounting knowledge needed You must be at least 16 years of age.
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Virtual Instructor-Led Training (V-ILT)

Virtual instruction environments are designed to simulate the traditional classroom or learning experience. Instructor-led training is still the number one delivery method of choice because it allows you to interact and discuss the training material, either individually or in a group setting, and you gain access to expert knowledge from certified instructors. This form of guided learning is impactful and produces positive learning outcomes. Day, evening and Saturday classes are offered.

3 months (48 hours)

Course Schedule

Upcoming dates for ICB: Marketing Management and Public Relations

Course Content

  • Basic concepts in marketing management
  • The internal market environment
  • The external marketing environment
  • Determining a marketing strategy
  • Understanding ‘Product’ in the marketing mix
  • Understanding ‘Place’ in the marketing mix
  • Understanding ‘Price’ in the marketing mix
  • Understanding ‘Promotion’ in the marketing mix
  • The role of public relations and mass communication
  • Integration – Formulating a strategic marketing plan

This course is assessed by the ICB by means of a Portfolio of Evidence where you are required to complete Activities (assignments) and Evaluations (tests) and then complete a final summative assessment (exam) written at an ICB assessment center. Please be sure to register for your assessment.

This course is a short course as part of a national qualification. Once you have completed this course and the remainder of the level you will receive a national certificate.

CTU Training Solutions , Updated: October 28th, 2020

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    The course information above is subject to change without notification due to market trends in the industry, legislation and/or programme version updates. Terms and Conditions

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