Google Analytics Foundation

Overview: Every business and organization has a web presence. It may be a single website or multiple websites, mobile applications, or any combination. However your organization presents itself on the web, managing its web presence is vital to its success. Knowing how people and customers interact with your websites and mobile applications can provide potent insights into how well the messages, pages, and other content on your website is received. By monitoring, tracking, and analyzing visitors to your website and their activities on your website, you can draw conclusions about the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation. Google Analytics™ is a robust analytics suite that is integrated with Google's data and other application service offerings such as AdWords™ and AdSense™. Google Analytics is free to use and easy to set up. It allows your organization to track user actions on yo... Overview: Every business and organization has a web presence. It may be a single website or multiple websites, mobile applications, or any combination. However your organization presents itself on the web, managing its web presence is vital to its success. Knowing how people and customers interact with your websites and mobile applications can provide potent insights into how well the messages, pages, and other content on your website is received. By monitoring, tracking, and analyzing visitors to your website and their activities on your website, you can draw conclusions about the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation. Google Analytics™ is a robust analytics suite that is integrated with Google's data and other application service offerings such as AdWords™ and AdSense™. Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics' rich reporting and analysis tools to analyze data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis. Google Analytics also lets you monitor your site in real-time, and provide alerts when events occur that are out of the norm. Although it is easy to start using Google Analytics, its robust and complex suite of tools will take time to master. In this course, you will create a Google Analytics account, create multiple web properties to monitor, and tag website pages with Google Analytics tracking code. You will then create multiple views for collecting and analyzing data, and create filters, goals, and funnels for your views. You will then use Google Analytics realtime reports and dashboards to perform quick analysis of your monitored websites. Finally, you will perform more in-depth analysis of website data by using Google Analytics reports.

Duration: 1 Day | Location : Online

Course Prerequisites:
To ensure your success in this course you should have experience with using a web browser and productivity sof... Show More

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Virtual Interactive Lecturer-led Teaching (VILT)

Virtual instruction environments are designed to simulate the traditional classroom or learning experience. Instructor-led training is still the number one delivery method of choice because it allows you to interact and discuss the training material, either individually or in a group setting, and you gain access to expert knowledge from certified instructors. This form of guided learning is impactful and produces positive learning outcomes. Day, evening and Saturday classes are offered.

Course Content

Lesson 1: Implementing Google Analytics

Topic A: Overview of Google Analytics
Topic B: Create a Google Analytics Account
Topic C: Tag Your Pages

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Lesson 2: Managing Google Analytics Accounts

Topic A: Configure Google Analytics Settings
Topic B: Manage Multiple Accounts, Views, and Web Properties

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Lesson 3: Configuring Goals, Funnels, and Filters

Topic A: Configure Goals
Topic B: Configure Funnels
Topic C: Configure Filters Course Outline

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Lesson 4: Monitoring and Alerting

Topic A: Monitor Real-Time Reports
Topic B: Manage Dashboards
Topic C: Manage Intelligence Alerts and Reports

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Lesson 5: Analyzing Website Traffic

Topic A: Analyze Traffic with Audience Reports
Topic B: Analyze Traffic with Acquisition Reports

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Lesson 6: Analyzing Behavior and Conversions

Topic A: Analyze Data with Behavior Reports
Topic B: Analyze Data with Conversion Reports

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Google Analytics Foundation

Virtual Interactive Lecturer-led Teaching (VILT)

Course Content

Lesson 1: Implementing Google Analytics

Lesson 2: Managing Google Analytics Accounts

Lesson 3: Configuring Goals, Funnels, and Filters

Lesson 4: Monitoring and Alerting

Lesson 5: Analyzing Website Traffic

Lesson 6: Analyzing Behavior and Conversions

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