Course Content
Lesson 1: Creating a Google AdWords Account
Topic A: Create and Navigate the Google AdWords Account Structure
Topic B: Configure and Manage Account Alerts and Notifications
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Lesson 2: Creating Ad Campaigns
Topic B: Create Campaigns and Configure Campaign Settings
Topic C: Create and Configure Ad Groups, Ads, and Keywords Course Outline
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Lesson 3: Optimizing Keywords
Topic B: Research Keywords with the Google Keyword Planner
Topic C: Research Keywords Online
Topic D: Configure Ad Groups and Keywords
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Lesson 4: Writing Ads in Google AdWords
Topic B: Write High-Quality AdWords Ads
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Lesson 5: Analyzing and Reporting Campaign Performance
Topic B: Analyze and Optimize Ads
Topic C: Create Reports in AdWords
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Lesson 6: Managing Bidding and Budgets
Topic B: Set and Manage Bids
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Lesson 7: Targeting by Language and Location
Topic B: Configure Location Targeting
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Lesson 8: Enhancing Campaigns with Ad Extensions
Topic B: Enhance Ads with the Call Extensions
Topic C: Enhance Ads with the SiteLink Extension
Topic D: Enhance Ads with the App Extension
Topic E: Enhance Ads with Structured Snippets
Topic F: Enhance Ads with the Review and Callout Extensions
Topic G: Enhance Ads with Automated Extensions
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Lesson 9: Creating Product Listing Campaigns
Topic B: Create a Shopping Campaign
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Lesson 10: Creating a Display Network Campaign
Topic B: Create an Ad with Ad Gallery
Topic C: Target Campaigns
Topic D: Target Devices Course Outline
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Lesson 11: Implementing Advanced AdWords Features
Topic B: Create Dynamic Ads
Topic C: Implement Keyword Insertion
Topic D: Implement Ad Customizers
Topic E: Implement Campaign Experiments
Topic F: Configure Conversion Tracking
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Lesson 12: Measuring Campaign Performance
Topic B: Measure AdWords Campaign Success
Topic C: Analyze Campaign Performance in AdWords
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Lesson 13: Optimizing Campaigns
Topic B: Optimize Bidding Performance
Topic C: Optimize Budgets
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Lesson 14: Optimizing for Conversions
Topic B: Optimize for Conversions
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Lesson 15: Managing AdWords with the AdWords Editor
Topic B: Import and Analyze Data
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Lesson 16: Managing and Extending AdWords Accounts
Topic B: Use the AdWords API
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