Google AdWords Foundation - CTU Training Solutions

Google AdWords Foundation

In today's technologically connected society, people have access to information almost everywhere they go on a variety of devices. All strong marketing campaigns should incorporate some form of web-based advertising. Google AdWords™ is a web-based advertising tool that allows individuals and organizations to advertise on the Internet. Google AdWords is the most popular web advertising tool and operates on the largest connected set of networks, Google's networks. Google AdWords is simple to start using, but is difficult to master. AdWords campaigns have many components that must work together well to create an effective ad campaign. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance. In this course, you will create a Google AdWords account and an AdWords campaign. You will refine and optimize aspects of your AdWords campaigns from ads, to keywords, to bidding, to budgets
Duration: 1 Day   |   Location : Online
Course Prerequisites:
To ensure your success in this course, you should have experience with using a web browser and productivity so... Show More
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Virtual Interactive Lecturer-led Teaching (VILT)

Virtual instruction environments are designed to simulate the traditional classroom or learning experience. Instructor-led training is still the number one delivery method of choice because it allows you to interact and discuss the training material, either individually or in a group setting, and you gain access to expert knowledge from certified instructors. This form of guided learning is impactful and produces positive learning outcomes. Day, evening and Saturday classes are offered.

Course Content

Lesson 1: Creating a Google AdWords Account

Topic A: Create and Navigate the Google AdWords Account Structure
Topic B: Configure and Manage Account Alerts and Notifications

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Lesson 2: Creating Ad Campaigns

Topic A: Plan an AdWords Campaign
Topic B: Create Campaigns and Configure Campaign Settings
Topic C: Create and Configure Ad Groups, Ads, and Keywords Course Outline

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Lesson 3: Optimizing Keywords

Topic A: Select Keywords in AdWords
Topic B: Research Keywords with the Google Keyword Planner
Topic C: Research Keywords Online
Topic D: Configure Ad Groups and Keywords

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Lesson 4: Writing Ads in Google AdWords

Topic A: Review Google Ad Policies
Topic B: Write High-Quality AdWords Ads

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Lesson 5: Analyzing and Reporting Campaign Performance

Topic A: Review Your Campaign and Adjust Settings
Topic B: Analyze and Optimize Ads
Topic C: Create Reports in AdWords

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Lesson 6: Managing Bidding and Budgets

Topic A: Set and Manage Budgets
Topic B: Set and Manage Bids

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Lesson 7: Targeting by Language and Location

Topic A: Configure Language Targeting
Topic B: Configure Location Targeting

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Lesson 8: Enhancing Campaigns with Ad Extensions

Topic A: Enhance Ads with the Location Extension
Topic B: Enhance Ads with the Call Extensions
Topic C: Enhance Ads with the SiteLink Extension
Topic D: Enhance Ads with the App Extension
Topic E: Enhance Ads with Structured Snippets
Topic F: Enhance Ads with the Review and Callout Extensions
Topic G: Enhance Ads with Automated Extensions

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Lesson 9: Creating Product Listing Campaigns

Topic A: Set Up a Google Merchant Account
Topic B: Create a Shopping Campaign

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Lesson 10: Creating a Display Network Campaign

Topic A: Plan and Create a Display Network Campaign
Topic B: Create an Ad with Ad Gallery
Topic C: Target Campaigns
Topic D: Target Devices Course Outline

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Lesson 11: Implementing Advanced AdWords Features

Topic A: Configure Ad Scheduling
Topic B: Create Dynamic Ads
Topic C: Implement Keyword Insertion
Topic D: Implement Ad Customizers
Topic E: Implement Campaign Experiments
Topic F: Configure Conversion Tracking

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Lesson 12: Measuring Campaign Performance

Topic A: Link AdWords to Google Analytics
Topic B: Measure AdWords Campaign Success
Topic C: Analyze Campaign Performance in AdWords

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Lesson 13: Optimizing Campaigns

Topic A: Optimize Landing Pages for Quality Score
Topic B: Optimize Bidding Performance
Topic C: Optimize Budgets

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Lesson 14: Optimizing for Conversions

Topic A: Measure Conversions
Topic B: Optimize for Conversions

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Lesson 15: Managing AdWords with the AdWords Editor

Topic A: Configure AdWords Editor
Topic B: Import and Analyze Data

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Lesson 16: Managing and Extending AdWords Accounts

Topic A: Manage Clients with My Client Center
Topic B: Use the AdWords API

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CTU Training Solutions , Updated: May 9th, 2018

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The course information above is subject to change without notification due to market trends in the industry, legislation and/or programme version updates. Terms and Conditions

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