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CIW E-Commerce Specialist

E-Commerce Specialist teaches you how to conduct business online and manage the technical issues associated with constructing an e-commerce Web site. You will learn about the similarities and differences between traditio... Show More
Course Prerequisites:
No prior experience using the Internet, developing Web pages or configuring networks is necessary. However, st... Show More
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Instructor-Led Training (ILT)

Attend training in a classroom environment at a campus near you. Instructor-led training is still the number one delivery method of choice because it allows you to interact and discuss the training material, either individually or in a group setting, and you gain access to expert knowledge from certified instructors. This form of guided learning is impactful and produces positive learning outcomes. Day, evening and Saturday classes are offered.

Course Price (ILT)

* incl. VAT

5 Days

Course Content

1D0-525: CIW E-Commerce Specialist

Electronic Commerce Foundations
Introduction to Web Commerce
Impetus for Web Commerce
Electronic Commerce Defined
Applying E-Commerce Concepts to
Focus Companies
Types of Electronic Commerce
Microcommerce and
Benefits of Electronic Commerce
Drawbacks of Electronic Commerce
E-Commerce Solutions
Web Storefront Hardware and
Ingredients of a Web Storefront
The Virtual Enterprise
Site Implementation
E-Commerce Guidelines

Law and the Internet
Introduction to Internet Legal
Electronic Publishing
Intellectual Property Issues
Areas of Liability
Copyright, Trademark and Patent
Privacy and Confidentiality
Jurisdiction and Electronic
Internet Taxation
International Tax and the Internet
Customs and E-Commerce
Tariffs and E-Commerce
Protecting a Brand
Ethical Business Practices

Web Marketing Goals
Marketing Overview
Web Marketing Benefits
Examples of Successful Web
Marketing Goals
Web Marketing Strategies
Growth Drivers and Barriers in ECommerce
Selecting and Positioning Your
Identifying Your Target Market

Online Product Promotion
Online Promotion Overview
E-Commerce Promotion
E-Commerce Site Categories
Banner Ads
Advertising Representatives
Banner Ad Positioning
Banner Ad Exchange Networks
Referrer Programs
Blogs and Blogads
Pop-Up and Related Ads
Search Engine Placement
Tags and Search Engines
E-Mail and Marketing
Ad Performance Evaluation
Offline Product Promotion
Ad Campaign Implementation

Site Usability
Overview of Usability Issues
Usability Testing
Designing the Site Hierarchy
Page Layout Design Guidelines
Browser Compatibility Issues

Customer Relationship Management (CRM) and EServices
Managing the Customer
Customer Relationship
Customer Service Concepts
Customer Service Tools and
E-Service Action Plan
Integrating CRM and Customer

Business-to-Business Frameworks
B2B E-Business Overview
E-Commerce Fundamentals
Business Concepts
Internet Marketplaces
Tools and Technologies
Electronic Data Interchange (EDI)
Open Buying on the Internet (OBI)
Open Trading Protocol (OTP)
Web Services

E-Commerce Site Creation Packages — Outsourcing
Outsourcing Site Creation Packages
Entry-Level Outsourcing: Online
Instant Storefronts
Online Outsourcing Solutions
Outsourcing: Mid-Level Offline
Instant Storefronts
Mid-Level Offline Storefront
Outsourcing: High-Level Offline
Instant Storefronts
High-Level Offline Storefront
Auctions: The Other E-Commerce

E-Commerce Site Creation Software
Microsoft Commerce Server 2007
Web Server Overview
Microsoft Internet Information
Services (IIS) 6.0
IIS 6.0 Preparation
IIS 6.0 Installation
IIS 6.0 Configuration
Sun Java System Web Server 6.1
Open-Source Solutions
Sizing Your Hardware

Site Development Software Implementation
Commerce Site Development
Database Servers
Commerce Site Development

E-Commerce Site Development Using Commerce Server
Building Commerce Solutions
Commerce Site Management
Solution Site Customization

Creating an Online Catalog
Catalog Design
Commerce Server 2007 Catalog
Building a Base Catalog
Virtual Catalogs
Using Commerce Server to Support
B2B Commerce

Inventory Control and Order Processing
Inventory Management
Inventory Systems
Designing Order Systems
Order System Implementation

Payment Gateways
Payment Processing in E-Commerce
Choosing Payment-Processing
Credit Card Processing
Managing Transactions
Implementing PayPal
Online Check Processing
Preventing Fraud

E-Service Implementation and Support
Implementing Customer Support
E-Mail and User Forums
Frequently Asked Questions (FAQ)
Knowledge Base

Transaction and Web Site Security
Overview of Transaction Security
Purposes of Security
Encryption and Decryption
Public Key Infrastructure (PKI)
X.509 Standard
Certificate Revocation
Using Certificates
Obtaining Certificates
Installing Certificates
Implementing Microsoft Certificate
Secure Electronic Transactions
Securing Sensitive Data
Identifying Attack Types
Protecting Against Attacks
E-Commerce Forensic Techniques

E-Learning Solutions
E-Learning Introduction
E-Learning Models
Distance-Learning Essentials
E-Learning Content
Student Navigation and Progress
Reusable Learning Objects

Site Management and Performance Testing
Introduction to Site Management
and Performance Testing
Site Management Tasks
Managing Web Site Performance
Logging and Trend Analysis
Performance-Monitoring Tools
Course Conclusion

CTU Training Solutions , Updated: July 7th, 2017

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The course information above is subject to change without notification due to market trends in the industry, legislation and/or programme version updates. Terms and Conditions

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